The Velar Circle was an online editorial platform supporting the launch of the New Range Rover Velar across Europe.
Our brief was to generate pre-sales leads online for a period of over nine months. To do this we followed the journeys of five product designers from our leading European market clients as they each created a unique object inspired by the Range Rove Velar.
Launching the campaign at Milan Design Week, we created engaging content with the product designers, design strategists, and the designers of the vehicle themselves, as well the production of the final exhibition at Paris Design Week.
Editorial content included film, articles, interviews, social, print and PR. Our European digital campaign was so successful it was adopted by the global client and rolled out worldwide.