PPC Cement // Building Better Homes reality show

A cement client targeting informal builders? Great! Here’s how to do it: create an eight-part reality TV show where entrants competed for a life-changing prize of R1 million. This was branded content with a conscious. The show was supported by an online platform with behind-the-scenes video, building tutorials, and product info, as well as a community app for fans to vote on and discuss contestants and content.