Durex // PlayDate

Who doesn’t love a bit of live-action romantic silliness? A fun social campaign where we put the fate of two lovers in the hands of Durex’s Facebook fans (knowing exactly how risky that could be). Each decision was filmed and the hilarious content was shared daily, resulting in a roller-coaster ride of outrageous adventure and romance, as well as a significant uptick in fans and engagement for the brand.

 

 

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