Jaguar XE // Armin van Buuren

Music and driving are two of life’s greatest pleasures. This integrated campaign leveraged the partnership between Dutch mega-DJ Armin van Buuren and Jaguar XE. Interactive, gamified Facebook tab, with imbedded Spotify playlists curated exclusively by Armin, encouraged registered users to create teams to win an experience of a lifetime, a weekend in Ibiza with Armin van Buuren and Jaguar XE.

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